The last mile most projects never budget for
A platform rollout has two ways to fail quietly, long after the "go live" announcement:
01
The architecture was wrong from the start.
Nobody scoped the roadmap, the total cost of ownership, or the change-management plan before build began, so the platform technically works, but it was never built around how the business actually operates.
02
The people were never actually enabled.
The platform works exactly as designed, and almost nobody uses it the way it was designed to be used, because training stopped at a single launch-week session nobody remembers three months later.
Most vendors solve one of these. Clay's training and consulting services are built to close both, because a correct architecture nobody adopts and a well-adopted tool built on the wrong foundation fail for the same underlying reason: the human side of the rollout was treated as an afterthought.