Clay TechSystems

Service

Website Development Services through an AI Framework, Built to Convert

Clay aims to provide website development services, building websites that work, processing 2.5 million articles a day without buckling for a financial news platform, cutting page load times enough to lift average order value for an e-commerce brand, and holding up under exam-season traffic for a STEM education platform serving students across two continents. This is custom website development for businesses that need a site to perform, not just render.

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2.5M
articles a day, without the platform buckling
CityFalcon
AOV
lifted after the store got faster, not just prettier
Shahnaz Hussain
2
continents of students, including exam-season traffic
Proprep

What it is

Clay's approach to web development services

Most website development services in a mechanical execution pitch a template, a theme, and a delivery date. Clay's practice starts from a different question: what is this website actually supposed to do once it's live amongst various facets such as sell, inform, retain, and convert, and what does the engineering underneath have to be capable of for that to actually happen under real traffic, not a staging environment?

Engineer for what the site has to survive, not just what it has to display.

That question is what separates our work already delivered, to the satisfaction of a plethora of customers. For CityFalcon, a financial news aggregator processing real-time data from over 2,000 publications, the question was reliability under load. For Shahnaz Hussain, one of India's most recognised beauty brands, the question was conversion: could a faster, better-architected site actually move the average order value, not just look better in a screenshot? Two completely different businesses, the same underlying discipline.

This is the same team behind Clay's Qlik, ServiceNow and chatbot work, which means despite not being an exclusive website development company, Clay develops websites that can seamlessly embed live business intelligence, trigger a backend workflow, or run an AI-powered concierge, not in a separate project bolted onto the site later. It's built to do that from the first sprint. It's also a team with a documented track record of building exactly this kind of work under real pressure, through the COVID-19 pandemic. Clay built web and mobile applications, video conferencing tools and CRMs for clients across India and internationally.

Three things separate a website that exists from one that performs

Foundation. Intelligence. Growth.

01

Foundation

What has to be true before anything else matters

  • Performance engineering at the architecture level

    Code-level optimisation, caching strategy and infrastructure choices made to survive real traffic spikes are the same discipline that lets a financial news platform scale from its earliest version's struggles to processing 2.5 million articles a day without missing a beat.

  • Responsive, cross-device reliability

    Manual and responsive testing across the full spectrum of screen sizes from compact mobile displays to expansive WUXGA and WQHD desktop monitors, so "it works on my laptop" is never the bar a launch gets judged against.

  • Custom development, not a templated theme

    PHP, .NET, Java or a modern JavaScript stack, chosen for what the business actually needs rather than what's fastest to spin up, including full legacy platform migrations for businesses outgrowing what they started on.

02

Intelligence

Where AI actually changes what a website can do

  • AI-powered personalisation

    Content and product recommendations that adapt to a visitor's behaviour in real time, rather than showing every visitor the same static homepage regardless of what they actually came looking for. Website development services that create sentient web pages, sensitive to the customer's requirements.

  • Built-in AI chatbot and conversational support

    The same AI chatbot discipline behind Clay's dedicated chatbot practice, embedded directly into the website experience, answering a visitor's question the moment they have it instead of routing them to a contact form.

  • AI-assisted content and SEO architecture

    Site structure, metadata and content built with AI-assisted keyword and entity research from the start, so a site is discoverable on day one instead of retrofitted for SEO six months after launch.

03

Growth

What makes the site worth having built

  • Conversion-focused e-commerce development

    Category-specific filtering, streamlined checkout and page-speed optimisation engineered specifically to lift average order value, not just to look like a store, but to perform like one.

  • Real-time analytics baked into the build

    The same business intelligence discipline behind Clay's Qlik and Databricks work is wired into the website itself, so traffic, conversion and engagement data isn't something you bolt on with a tracking pixel after launch.

Use cases

Where this gets deployed

  1. 01

    High-traffic content and news platforms needing real-time reliability at scale

  2. 02

    E-commerce shopfronts built to convert, not just to launch

  3. 03

    Education and content platforms serving a global, multi-device audience

  4. 04

    Legacy platform migrations onto modern, AI-ready architecture

  5. 05

    Websites requiring embedded AI chatbots, live BI dashboards or backend workflow integration

  6. 06

    Custom web applications beyond a standard brochure site: portals, booking systems, client dashboards

Proven results

Proof, not promises

CityFalcon

Keeping a financial news platform running at 2.5 million articles a day

CityFalcon set out to build an AI-powered financial news aggregator pulling real-time content across finance, business, stocks and corporate bonds, a platform where a single missed news spike could mean a trader missed the story that mattered. Clay delivered an extensive testing practice covering meticulous manual and responsive testing across the full range of device sizes, from compact mobile screens to high-resolution WUXGA and WQHD desktop displays, ensuring the platform held up under real-world load as it scaled from an early-stage MVP into a service processing millions of articles daily.

Shahnaz Hussain

Lifting average order value on Magento Commerce Cloud

Shahnaz Hussain, one of India's best-known beauty and cosmetics brands, needed an online store that matched the brand's reputation inherent in its motto of being fast, polished, and built to convert, not just to exist. Clay optimised the Magento Commerce Cloud build at the code level, cutting page load times and improving overall site performance, while adding category-specific filters that measurably boosted average order value, a rebrand that hit an aggressive revenue target instead of just a launch date.

Proprep

A global content platform for online STEM education

Proprep needed a content platform that could compete with established players in online STEM education, serving students across different bandwidth conditions worldwide. Clay's website engineering work elevated content quality and kept videos performing smoothly even on limited bandwidth connections, while expanding mobile accessibility for students who weren't reaching the platform from a desktop. These improvements helped Proprep go on to secure contracts with universities in the UK and US.

Hemmafit

A browser-based booking and session platform that never went dark

When Hemmafit's Malaysia-based fitness business faced a total pandemic shutdown, clients still needed a way to book, join and pay for sessions from a browser, not just a mobile app. Clay built the web-based side of Hemmafit's platform for session scheduling, account management and payment, accessible from any device with a browser, so a client without the app installed could still show up to class.

If your current website looks fine in a demo but you've never actually tested what happens when real traffic hits it, this is the exact gap this practice exists to close. Start a conversation about what you need to survive.

Industries served

Related services

Ready to build a website that does more than load?

Tell us what your website needs to survive a traffic spike, a Black Friday checkout rush, or a global audience on inconsistent bandwidth. We'll show you what it looks like, engineered to actually handle it.

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